Rule 7.07 Filing Requirements for Public Advertisements and
Written, Recorded, Electronic, or Other Digital Solicitations
(a) Except as provided in paragraphs (c) and (e) of this Rule, a lawyer
shall file with the Advertising Review Committee of the State Bar of
Texas, no later than the mailing or sending by any means, including
electronic, of a written, audio, audio-visual, digital or other electronic
solicitation communication:
(1) a copy of the written, audio, audio-visual, digital, or other
electronic solicitation communication being sent or to be sent to
one or more prospective clients for the purpose of obtaining
professional employment, together with a representative sample
of the envelopes or other packaging in which the communications
are enclosed;
(2) a completed lawyer advertising and solicitation
communication application; and
(3) a check or money order payable to the State Bar of Texas
for the fee set by the Board of Directors. Such fee shall be for
the sole purpose of defraying the expense of enforcing the rules
related to such solicitations.
(b) Except as provided in paragraph (e) of this Rule, a lawyer shall file
with the Advertising Review Committee of the State Bar of Texas, no
later than the first dissemination of an advertisement in the public
media, a copy of each of the lawyer’s advertisements in the public
media. The filing shall include:
(1) a copy of the advertisement in the form in which it appears
or will appear upon dissemination, such as a videotape, audiotape,
DVD, CD, a print copy, or a photograph of outdoor advertising;
(2) a production script of the advertisement setting forth all
words used and describing in detail the actions, events, scenes,
and background sounds used in such advertisement together with
a listing of the names and addresses of persons portrayed or
heard to speak, if the advertisement is in or will be in a form in
which the advertised message is not fully revealed by a print
copy or photograph;
(3) a statement of when and where the advertisement has been,
is, or will be used;
(4) a completed lawyer advertising and solicitation
communication application form: and
(5) a check or money order payable to the State Bar of Texas
for the fee set by the Board of Directors. Such fee shall be for
the sole purpose of defraying the expense of enforcing the rules
related to such advertisements.
(c)